Education

Part-6: WHY USE COMPARATIVE ADVERTISEMENT

“The primary basis for marketer’s interests in this phenomenon is its potential for increasing profits through market share gains.” Advertisement can be divided in three types 1. NCA (Non comparative advertisement) 2. ICA (Indirectly comparative advertisement) 3. DCA (Directly comparative advertisement) Although marketers are attracted to comparative advertising because of Read more…

By Kajal Dubey, ago
Education

Know Indian Trademarks Act, 1999

Enactment of trademarks Act, 1999 and Trademark Rules 2002, with effect from 15th September 2003, guaranteed protection to the national and international player’s protection of their trademark and also came into conformity with the trips agreement.   The new doors were opened for regulating the unfair trade practice in comparative Read more…

By Kajal Dubey, ago
Education

Part-4: Legal provisions regarding trademark in India with reference to Comparative advertising

The┬áconcept of comparative advertising is governed by Monopolies and Restrictive Trade Practices Act and the trademark act 1999. Comparative advertisement has taken a shift from product promotion to anticompetitive activities. Legal policies in India too have taken shift from curbing the monopolies and increasing the competition. The basic structure such Read more…

By Kajal Dubey, ago