Competitor analysis is something very crucial in today’s time to remain in business and retain the customer, competitor analysis helps organisation develop counter strategy to beat or manage competition.
Below are the important point to be considered for analysis:
1. Fungibility of competitor capabilities
2. Organisation Goal of Competition to estimate the response to your actions
3. Regulatory environment of competitor
4. Parent and business units goal analysis to understand their business aspirations
5. Organisation structure of Competition
6. Background and nature of top management and their past decision because its individual who take decisions
7. Organisation capabilities
8. Competitor brand loyalty
Above analysis taken togather will provide useful insights about competitor and you can plan, develop or modify your business startegy around your competition.